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The Top Ways Clients Buy June 17, 2009

Posted by Jim Locke in IT Business, Marketing, SMB Trends.
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Do your marketing efforts reflect the way your clients buy? If your not sure, I encourage you to check out this post from the Guerilla Marketing for Consultants blog and the related survey performed by The Economist.


For most clients, finding the right consultant is a three-step process: Identify potential firms, assess the choices, and decide who to hire. An online survey of 220 professional services buyers conducted by the Economist Intelligence Unit reveals how clients are using a combination of referrals, online resources, and one-on-one interactions to help decide which provider they want.

The top three ways clients find service providers are: Peer and colleague recommendations (65 percent); existing contacts at professional firms (43 percent); and search engine inquiries (38 percent).

When clients need help, 67 percent of them consider the providers they’ve worked with in the past, but they also conduct research on others who may have the services and skills they need. As clients conduct that research, their opinions on providers are most influenced by one-on-one meetings (74 percent), provider web sites (41 percent), and case studies and white papers (39 percent).

For the majority of buyers, once they’ve narrowed their list to the finalists, the decision comes down to competence and expertise. For professional services providers, the news is good. Clients are actively engaging with online content and using search engines to find appropriate firms.

Keep your practice well-placed in the search rankings to give you the visibility you need to grab the attention of potential clients. But if you do attract them to your site, be sure your content supports your claims to competence or you’ll lose those potential clients before you even have a chance to talk to them. Download the complete report for no charge.



Article
Title: The Top Ways Clients Buy
Link:
http://guerrillaconsulting.typepad.com/guerrilla_marketing_for_c/2009/06/the-top-ways-clients-buy.html
Author: Mike McLaughlin
Publication Date: 6/15/2009 11:21:46 PM

Source
Feed Title: Guerrilla Marketing for Consultants
Feed URL:
http://guerrillaconsulting.typepad.com/guerrilla_marketing_for_c/rss.xml

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When to Outsource – Seven Signs June 13, 2009

Posted by Jim Locke in IT Business, Partnering.
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IT consultants are always short on time. This is why having good tools and outsourcing are improtant things to consider. Hence, I wanted to share this article on outsourcing I picked up from ConsultantJournal.com. Enjoy!


When you become a consultant, you become more than a consultant. You’re becoming a business owner. That means you wear several hats. As time goes on, it may not make sense to wear every hat. Here’s how to tell when it’s time to outsource.

  1. You don’t like doing the work. If you really dislike a particular task, freeing yourself from the obligation may have a pay off. Taking the weight off your shoulders allows you to focus on areas of strength and passion — which may leave you with more energy to build up your business.
  2. You don’t have time. If you don’t have time to do everything that needs doing, it’s time to enlist help. Of course, before you start outsourcing, you need to consider just what needs to be outsourced.
  3. You could make more money doing something else. By outsourcing lower value tasks to someone who earns less than you do, you can focus on higher paying activities.
  4. You don’t have the skills. Faced with a steep learning curve, you may find it’s easier and more effective to hire someone who can hit the ground running.
  5. You want a fresh perspective. By working with another experienced professional, you can gain insights from unbiased eyes.
  6. You need a break. Sometimes, it makes sense to outsource your work while you take a vacation, a breather or just some time to refocus.
  7. You need to put resources elsewhere. Even if it’s cheaper to do a job yourself, you may need to focus your skills and talents elsewhere. It’s important to figure out just where you add the most value in your business.

Once you’ve started a consulting business and established your fees, it’s important to look at how you add value to other businesses…and then how you can use other consultants and freelancers to add value to your business. After all, the reasons other people hire you are the same reasons you’d hire someone else.


Article
Title: When to subcontract – seven signs
Link:
http://www.consultantjournal.com/blog/when-to-subcontract-seven-signs
Author: admin
Publication Date: 6/1/2009 12:12:40 AM

Source
Feed Title: ConsultantJournal.com
Feed URL:
http://www.consultantjournal.com/blog/rssfeed

Speakeasy Offers Double Commissions on Business Ethernet June 12, 2009

Posted by Jim Locke in Partners, Promotions.
Tags: , ,
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Speakeasy is currently offering 2 months free for your customers and double commissions to you for a limited time when you sell our business Ethernet out of select CO’s.  We recently asked our vendor to light up more CO’s with business class Ethernet and they lit up 15 CO’s across the US.  Now we need to sell as many circuits out of those CO’s as possible by the end of the month.  The CO’s are listed below, if you have any customers needing a new connection in any of these areas, please e-mail Scott Goddard (our Speakeasy rep) or call him at 866-306-3001 with the address and he will qualify the location to ensure they are eligible for service and this promotion. 

MSA

CLLI

Address City

State

Zip

Los Angeles, CA

CLCYCA11

3847 CARDIFF AV CULVER CITY

CA

90230

Los Angeles, CA

HLWDCA01

1429 N GOWER ST HOLLYWOOD

CA

90028

Los Angeles, CA

NORGCA11

8707 SHIRLEY AVE NORTHRIDGE

CA

91324

Los Angeles, CA

PSDNCA11

600 E GREEN ST PASADENA

CA

91109

Los Angeles, CA

SNMNCAXG

1314 7TH ST SANTA MONICA

CA

90401

Los Angeles, CA

SNMNCAXJ

1501 OCEAN PARK BLVD SANTA MONICA

CA

90405

Los Angeles, CA

WLANCAXH

1450 S BUNDY DR WEST LOS ANGELES

CA

90025

Oakland, CA

BKLYCA01

2116 BANCROFT WAY BERKELEY

CA

94704

San Francisco, CA

SNFCCA04

1 MCCOPPIN ST SAN FRANCISCO

CA

94103

San Francisco, CA

SNFCCA05

3333 25TH ST SAN FRANCISCO

CA

94110

San Jose, CA

MTVWCA11

305 HOPE ST MOUNTAIN VIEW

CA

94040

San Jose, CA

SNJSCA21

2211 JUNCTION AVE SAN JOSE

CA

95131

Washington, DC-MD-VA-WV

ALXNVABA

4805 LEESBURG PIKE ALEXANDRIA

VA

22302

Washington, DC-MD-VA-WV

FRFXVAFF

10431 LEE HWY FAIRFAX

VA

22030

Washington, DC-MD-VA-WV

VINNVAVN

2702 SUTTON RD VIENNA

VA

22180

Business Class Ethernet is a very easy sell as it is a full duplex internet connection with the same SLAs as a T1 for much lower pricing per Meg, for instance our 3/3 Mbps circuit starts at $380 a month.  Pricing and more details about the service can be found in the order form attached.  We can also offer dynamic voice via SIP Trunks, Dial tone or VoIP over these connections which could save your customers money on phone services.   

If you  haven’t yet sold any Speakeasy Internet or VOIP service, I encourage you to take a look at it. Our program with Speakeasy offers SMBTN Business Members a recurring 10% monthly commission on all Speakeasy products for the duration of service. Some SMBTN members are making more than $8000 per year on these commissions alone!

SonicWall Reinstates SMBTN as a Silver Partner June 11, 2009

Posted by Jim Locke in Alerts, Benefits, Partners.
Tags: ,
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After reviewing our corrected sales figures from Securematics and some conversations with management, Sonicwall has elected to reinstate SMBTN’s status as a Silver Partner, effective July 1, 2009.

In the interim, Securematics is recommending that you call SonicWall to obtain an special price authorization (SPA) on orders for equipment and subscriptions that you need to place. While SonicWall is under no obligation to grant these requests, they are aware of the situation and appear to be granting most (if not all) SPA requests made by SMBTN members to get them to the proper discount level.

We appreciate your patience in this matter and are extremly pleased that we got it resolved in short order. Many thanks to Ian Greenberg of Sonicwall and Lisa Hansen of Securematics for their hard work on behalf of the SMBTN membership.

SMBTN/Microsoft SBS 2008 Build Day in Irvine, CA June 11, 2009

Posted by Jim Locke in Alerts, Events, SBS2008.
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Don’t miss the SMBTN/Microsoft SBS 2008 Build Day.  It’s in Irvine this Saturday, June 13th at the Quickstart facility. If you have not registered for this event but want to attend, you may signup here.

Here’s some further details.  Please read them all.

  1. Registration is at 8:30am ($25 cash onsite)
    1. We have 90 folks registered so please come early
    2. Muffins / Juice / etc will be provided for breakfast
    3. Presentation starts at 9:00am.
    4. No laptop/PC is required of you to bring
      1. The speakers/presentations will be using a central high-powered PC connected to 4 projectors across 2 rooms so everyone can view, learn and ask questions.
      2. You are welcome to bring a laptop loaded with VM if you desire (but not needed).  You can pre-download a trial of SBS 2008 or bring your Action Pack version in to follow along.  However we will be unable to troubleshoot your laptop unique problems.
        1. You though are welcome/encouraged to ask any questions.
        2. Lunch will be provided
        3. If you are sight-challenged, sit in the front of the room to better view the projector wall or you may watch within the room via LiveMeeting on your laptop.
        4. The day is schedule to end around 4:30pm.

 Here is the planned agenda:

Start

End

Topics

8:00 AM

  Doors open

8:30 AM

9:00 AM

Registration / Breakfast

9:00 AM

9:10 AM

Introductions

9:10 AM

9:20 AM

What is Small Business Server 2008?

9:20 AM

9:35 AM

Answering the Answer File

9:35 AM

9:50 AM

Hardware Requirements & Recommendations

9:50 AM

10:00 AM

Network Requirements & Changes from SBS 2003

10:00 AM

10:15 AM

Break

10:15 AM

10:45 AM

Edge Security for SBS 2008 – Amy Babinchak

10:45 AM

11:05 AM

Post Install Tasks & Wizards

11:05 AM

11:35 AM

Management Console

11:35 AM

11:45 AM

Creating Users

11:45 AM

12:00 PM

Computer Connect

12:00 PM

12:15 PM

Heroware

12:15 PM

1:15 PM

Lunch

1:15 PM

1:45 PM

Securing SBS/EBS Networks & Best IT Practices – Dana Epp – MVP

1:45 PM

2:00 PM

Backup – Is the built in tool enough?

2:00 PM

2:20 PM

Migration – What are my options?

2:20 PM

2:35 PM

Break

2:35 PM

3:05 PM

SBS 2008 Q&A – Susan Bradley – MVP

3:05 PM

3:35 PM

Virtualizing SBS

3:35 PM

3:40 PM

Netgear

3:40 PM

3:45 PM

Glen Osako (Microsoft)

3:45 PM

4:00 PM

Survey, Giveaways & Closing

 Location:         QuickStart Training Facility

                        16815 Von Karman Avenue, Suite 100

                        Irvine, CA 92606

                        (1/4 mile south of Tustin District – old Helicopter base)

                        NOTE: The building sets back about 200 ft from the road