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Social Media for SMB (Part 1) October 6, 2009

Posted by Jim Locke in Marketing, Social Media.
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There was quite a debate within SMB Nation’s Social Media Panel this weekend about the value of social media and it’s return on investment. In my opinion, far too much of the discussion revolved specifically around the use of Twitter as a platform for social media. Hence, I wanted to offer this article about analytics that relate to the use of that technology in general:

Twitter Data Analysis: An Investor’s Perspective

Dell has certinly proved that Twitter has a value in our marketplace. However, they are a direct marketer of computer products and using this technology primarily to promote special deals and promotions. In the services sector, we can certainly use Twitter for promtional purposes, as well as, to communicate tips and drive traffic back to a primary business site (e.g. a website or blog).

I encourage you to take alook at this article and offer your comments on its findings and how they might relate to your business and social media efforts.

Stay tuned for more info on this topic…

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Comments»

1. Amy Babinchak - October 6, 2009

I would also suggest reviewing the materials presented at SMBNation by Dan Hollings. His session on Twitter was amazing.

Jim Locke - October 6, 2009

I certainly wasn’t trying to take away anything from the excellent content that Dan Hollings provided. However, the panel spent most of its time discussing Twitter and ROI. I provided the link to give interested individuals the opportunity to investigate some independant analytics related to Twitter so they could decide how it fits into their business model.


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